By Andy Monshaw
New technology can make the lives of small and midsize businesses (SMBs) more complicated.
In a survey conducted by Techaisle, an SMB market research organization, 54 percent of SMBs claimed that their IT difficulties actually increased over the past 3 years. Another 39 percent said these IT struggles outweighed their business challenges.
As they constantly find themselves dealing with IT issues rather than reaping the benefits of these solutions, precious time and resources are being diverted from identifying new market opportunities to grow their business.
With the rise of Big Data, increasing amounts of information are available from sources ranging from Facebook “likes” on a product to mobile device applications like Foursquare. This gives SMBs, a whole new level of insight about their customers that they’ve never seen before. According to IDC’s Digital Universe Study, the digital universe doubles every year, generating 2 zettabytes this year compared to just 1 last year.
There is a pressing need to simplify IT more than ever as data needs are rising, but SMBs don’t have the resources to spare for dealing with it. According to Techaisle, 72 percent of SMBs say that IT vendors should simplify technology. Technology providers need to offer SMBs personalized solutions that are integrated and easy to understand.
To help SMBs focus on generating new revenue streams and increasing profits rather than IT headaches, many are turning to Managed Service Providers (MSPs) to deal with these technical obstacles so that employees can shift their focus to their primary task of growing the business. In addition, MSPs eliminate the need to hire in-house support staff. This allows SMBs to increase their technical capabilities while maintaining cohesiveness.
By utilizing cloud-based solutions, MSPs can help SMBs store and analyze more data than ever before, without risking a drop-off in performance. By harnessing the power of Big Data, SMBs gain valuable insight which can help them shape the direction of their business.
The point is, SMBs need to take advantage of advanced IT solutions, while vendors and third parties need to simplify the management of these solutions. This combination will lead to better business without taking away any opportunities for growth.